Client Acquisition Agency for Home Improvement Businesses
Deal directly – and exclusively – with customers who are actively looking for home improvement services.
We help home service businesses escape the inconsistent and untrackable results of word-of-mouth and referrals, and instead leverage the power of Facebook ads and email marketing. This allows us to focus on driving appointments with hot leads directly to your firm unlike any other generalist agency.
All your leads and sales activity is handled, tracked and recorded on our bespoke platform. Your personal login gives you as much – or as little – view as you want of what we’re doing for you.
Average cost-per-lead reduction: 75%
Very few marketing agencies understand the specialised nature of marketing for a home service business. Even fewer understand the challenges of competing with national sized chains with huge marketing budgets. That’s where we come in – our senior team have real experience in working with home improvement businesses at all sizes, and we fully understand the ins and outs of scaling and developing a digital presence for your company.
This allows you to focus on what you do best, which is providing a great service for your clients, while we handle the rest for you.
We don’t aim for lead quantity, we aggressively pursue lead quality. Our process strips out people who are ‘just looking’ to leave you with booked ‘ready-to-go’ appointments. Removing poor quality leads means you may get fewer leads. But these are leads you can actually convert into sales.
With smaller numbers of leads – but much higher quality – your conversion rates improve. You’re able to close more sales from fewer sales calls.
Just as we only work with qualified, successful home improvement businesses, we only want well-paying clients to walk through your door. Our strategic sales process minimises the amount of 'bargain-chasers' by highlighting your value as a service-based business in your marketing campaigns set up on our custom-built platform. Your conversion rates will greatly improve as a result.
Our goal is to bring more paying clients to your business, not just a general list of lukewarm leads as many agencies will promise, which often leads to a waste of your time. We show you a structured sales process that helps you move with ease from the first appointment to a signed retainer.
Above all, we have a full risk reversal, where we will work for free until we reach our agreed-upon ROI on your ad spend. On top of that, we can provide you with your own branded marketing platform using our bespoke software, so that you can run your marketing on your own after contracting with us if you wish. You have nothing to lose, and everything to gain.
It takes us roughly 5 working days to get things set up for you and then we start running your ads. Results – in the form of booked appointments – can appear the first day your ads run. Although we would expect it to take a few days before the specific set-up we’ve created for you finally beds in.
From there, we refine your ads as results come in, looking for small improvements in order to increase overall results. That can take 3 – 4 weeks. But you’ll be getting appointments in the meantime – and we’ll be aiming to run the size of campaign necessary to keep your company fully busy throughout. You need to be able to handle the increased appointments and orders before we begin your ad campaign.
We earn when you earn. Our success is based on your success. In the past, the new flow of customers has overwhelmed smaller companies and they’ve had to switch off their campaigns while they try to handle the new workflow. Which means they stop using our services until they work out how to run their own business.
We need companies who can handle the increase in business and keep the revenues flowing.
Larger businesses – those that have exceeded the $1 million mark – have already worked out how to handle larger volumes of work. Their processes are more robust. They have good people in place.
For them, handling a fairly sudden uplift in business is a matter of expanding what they already do – rather than having to learn it all from scratch.
No matter where you operate the business is all there. We want to work with clients who can handle it.
Smaller businesses with only a few years of experience will not be able to handle the leads we send them.
We’ve seen it before.
They become overwhelmed. And so they have to switch off their ad campaign, regroup and try to work out how to handle this new situation.
Which means our services are no longer required for a while – which isn’t good business for us.
Whereas bigger $1 – $10 million companies have already got things in order.
Even if the new flow of leads is initially tough to handle, they’ll quickly adapt because they’ve already worked out their best processes, they already have good people in place… They simply need to upscale what they already do.
Big companies don’t have to learn how to be bigger companies – they just have to expand their current set-up.
We earn our money when our efforts are earning you your money.
Small companies switching everything off because they’re overwhelmed doesn’t help our bottom line. Our growth is tightly bound to yours so as new business comes in… we want to be sure you can handle it.
That won’t happen.
Before we take on a new client we make sure they’re right for us. In other words we first qualify them (just like we qualify new clients for you).
Part of that qualification is: do we already have a client in the area you operate in?
We routinely refuse to take on clients because their business competes with an existing client’s business.
So rest assured: if you are our client then we will not take on a new client in your area of operation.
Watch our free case study video to make sure we can work together – click here now to find out.
strategy session.
You then book a call using the online calendar that’s presented to you. We'll present our strategy to you.
That’s basically it. We watch your ads like hawks. There’s no time better than now – so click here and let’s start.
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